Image branding a la Kosovo
So, it was Kosovo’s turn to call a PR agency to polish her tarnished image. Following in Croatia’s footsteps, Kosovo decided to rely on an image campaign instead of tackling the many existing problems. For five million Euros Saatchi&Saatchi came up with the perfect slogan: Kosovo - The Young Europeans.
There sure is a large young population. Enjoy!
I wish someone else would also comment here :) But that was one of the weirdest things I’ve seen in a while…what’s the purpose of that, anyway? For whom? What the hell?